Overview: Write of Passage is launching a new writing curriculum program aimed at teens. Their existing curriculum for adults will be adapted and revised to fit the learning needs of a younger audience.
Problem: There are thousands of online platforms for teenagers to share their writing, but nowadays the technique and skill they should be developing is taught in a "teach to the test" classroom. As a result, students are often turned off from engaging in learning opportunities outside of school.
Solution: Adapt and revise a current curriculum into one that resonates and connects with a younger audience. While students will be learning vital skills to succeed in online writing, they will be doing so in a way that speaks to their individual interests and learning styles.
Design Challenge: Adapt a lesson on writing engaging introductions designed for adult writers into an approachable and relative lesson for teens.
Tools: Canva, Camtasia
Target Audience: Teenage Writers
Analysis: Adapting Existing Curriculum for a New Target Audience
This is a brief overview of the existing curriculum and key learning objectives to be included in the newly developed course. I also included relevant key points to keep in mind for the new target audience.
Analysis: Target Audience Characteristics
This phase of analysis required developing an insight into the engagement practices of a new target audience. In conflict with hundreds of engagement formats, it quickly became imperative that I needed to meet this new audience where they are at. To create an impactful learning opportunity with the potential to overcome a myriad of other formats and platforms, I developed a strategy centered around designing courses that would appeal to their existing interests.
Storyboard Draft
Utilizing the analysis findings, I developed a draft storyboard which served as the framework of an introductory course on writing engaging introductions. The supporting content of this course incorporated a prolific interest of the new target audience: relativity and storytelling through music lyrics.
Writing Engaging Introductions - VO Script.pdfVoice Over Script
In cohesion with what would become the final presentation slide deck, I developed a voice over script facilitating the process of creating engaging introductions with an example of the work of a prominent music artist of the target audience's generation.
eLearning Course - Final Project
